To celebrate 85 years of community impact, the Urban League of Louisiana needed an anniversary campaign that honored its legacy while inspiring continued engagement. I developed the campaign theme and narrative, then led the creative direction and content development across print, digital, video, and environmental experiences.
Role: Lead Communications & Creative Strategist
Contributions:
• Campaign Strategy
• Creative Direction
• Theme Development
• Copywriting
• Multimedia Content Development
• Graphic Design
• Campaign Strategy
• Creative Direction
• Theme Development
• Copywriting
• Multimedia Content Development
• Graphic Design
