To honor Banyan's 30-year legacy, I developed an integrated anniversary campaign that engaged employees, leadership, existing and prospective clients, partners, and friends of Banyan. The campaign included digital communications, commemorative assets, and virtual and in-person experiences celebrating the organization's people, purpose, history, and partnerships.
Role: Campaign Strategist • Creative Director • Event Producer
Contributions:
• Campaign Development
• Creative Direction
• Event Director
• Content Development
• Copywriting/copyediting
• Internal Communications
• Campaign Development
• Creative Direction
• Event Director
• Content Development
• Copywriting/copyediting
• Internal Communications
