Georgia DBHDD wanted to launch a multilingual public awareness campaign to help residents make informed decisions about alcohol use without stigma or shame. I designed and facilitated audience focus groups, then translated those insights into messaging and communications strategies that informed the statewide campaign.
Role: Lead Communications Strategist
Contributions:
• Audience Research
• Focus Groups
• Message Strategy
• Communications Planning
• Audience Research
• Focus Groups
• Message Strategy
• Communications Planning
