ITSMF's conferences are designed to prepare and inspire Black technology professionals for executive leadership. I supported each event from concept through execution by developing the event narrative, marketing strategy, attendee experience, and digital communications that shaped the participant journey before, during, and after each event.
Role: Brand Experience Strategist • Marketing Lead
Contributions:
• Theme & Narrative Development
• Copywriting/copyediting
• Attendee Experience Design
• Marketing Campaign Development
• Website & Event App Content
• Social Media & Email Marketing
• Sponsor Engagement & Co-Branding
• Speaker Management
• Event Production Support
• Real-Time Audience Engagement
• Photography & Video Direction
• Project Management
• Theme & Narrative Development
• Copywriting/copyediting
• Attendee Experience Design
• Marketing Campaign Development
• Website & Event App Content
• Social Media & Email Marketing
• Sponsor Engagement & Co-Branding
• Speaker Management
• Event Production Support
• Real-Time Audience Engagement
• Photography & Video Direction
• Project Management
