After 30 years of growth, Banyan sought to better position itself in the market and tell a clearer story about the strategic communications and creative work that had defined the organization for decades. I led the strategy and creative direction for a comprehensive brand evolution that clarified the brand's positioning, strengthened its narrative, and established a cohesive identity for the organization's next chapter.
Role: Brand Strategist • Creative Director • Client Lead
Contributions:
• Brand Strategy & Positioning
• Narrative Development
• Copywriting/copyediting
• Creative Direction
• Brand Guidelines Development
• Content Strategy
• Brand Strategy & Positioning
• Narrative Development
• Copywriting/copyediting
• Creative Direction
• Brand Guidelines Development
• Content Strategy
