HRSA partnered with Banyan to develop a new campaign for the National Maternal Mental Health Hotline and build awareness among new and expecting parents. I designed and facilitated audience listening sessions, translated research into campaign strategy, and helped develop the strategic communications that shaped the national campaign.
Role: Lead Communications Strategist
Contributions:
• Focus Group Design & Facilitation
• Audience Research & Insights
• Client Engagement & Presentation
• Campaign Strategy
• Communications Planning
• Copyediting
• Script Review & Editing
• Focus Group Design & Facilitation
• Audience Research & Insights
• Client Engagement & Presentation
• Campaign Strategy
• Communications Planning
• Copyediting
• Script Review & Editing
